Alexander McQueen Opens a Flagship Store in the Miami Design District
Alexander McQueen opens a flagship store in the Miami Design District, following the new design concept for the house, conceived by creative director Sarah Burton in collaboration with the architect Smiljan Radic.
Truly a distinctive world, the store is home to women’s and men’s ready-to-wear and accessories and the interior is populated by McQueen clad mannequins interacting throughout the environment and referencing the narrative of the runway collections. The client is invited on a journey through this universe, fully immersed in it. The product is the protagonist, seen from all sides and up close.
Drawing on a fascination with nature that underpins the core values of the house of Alexander McQueen, the main material employed is wood: oak and walnut, light and dark. This appears on floors and walls, intricately engineered to the space, with seams barely visible, knitted together, echoing the signatures central to the Alexander McQueen name. Traditional techniques upholding the Alexander McQueen values of uncompromising craftsmanship and the touch of the hand are combined with visionary design and innovation. Glass cylinders pierce the interior, connecting storeys and introducing reflection and light. Experimentation is prized: a new cladding – ‘cotton- crete’ – a cotton-based papier mâché, has been developed for the space.
The tension between the raw and the re ned, the contemporary and the traditional that characterizes the house of Alexander McQueen is omnipresent.
The store is located in the Miami Design District, 146 NE 41st Street, Miami FL 33137. For more info visit www.alexandermcqueen.com