Formula 1 Heineken Silver Las Vegas Grand Prix Announces 2024 Exclusive Merchandise
Exclusive items available at the F1® Las Vegas Hub presented by American Express at The Venetian® Resort Las Vegas from Nov. 9 to Dec. 2, as well as the F1 Las Vegas Grand Prix Fan Experience and various merchandise tents across the Las Vegas Strip Circuit™ during race week, Nov. 21 to 23.
Formula 1® fans can take their racing style to the next level with the launch of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024 special merchandise collections. This includes a collaboration with the Peanuts® brand featuring their beloved characters; one-of-a-kind Las Vegas Grand Prix and Vegas Golden Knights jerseys, shirts and hats; limited-edition apparel line with the Las Vegas Raiders; a Malbon Golf race-inspired capsule collection; and the 2024 Las Vegas Grand Prix Collection.
“The 2024 merchandise collection captures the excitement of this year’s race, ranging from the playful charm of Peanuts®, Las Vegas’ own Vegas Golden Knights and Las Vegas Raiders, and the sleek aesthetic of Malbon Golf,” said Emily Prazer, F1® and Las Vegas Grand Prix, Inc. Chief Commercial Officer. “Some of these items are truly one-of-a-kind and celebrate the spirit of the event and the local Las Vegas community.”
The 2024 merchandise will be available for purchase at the F1® Las Vegas Hub Presented by American Express located at The Venetian® Resort Las Vegas from Nov. 9 to Dec. 2, as well as at the F1 Las Vegas Grand Prix Fan Experience and in all fan zones during the event. Select merchandise from the Las Vegas Grand Prix Collection are available for purchase online at f1lasvegasgp.com/merch/.
Below are highlights of the 2024 collections:
Peanuts® –For the first time in history, Formula 1® has teamed up with Peanuts® for the 2024 Las Vegas Grand Prix. Peanuts® has been involved in car racing for decades. The clothing in the collection, which will be available in the F1 Las Vegas Hub and at the F1 Las Vegas Grand Prix Fan Experience, will feature custom original art of Snoopy and the Peanuts gang across children and adult lines of shirts, sweatshirts, plush toys and accessories. As part of this collaboration, Snoopy will make an appearance at the F1 Las Vegas Hub Presented by American Express on Friday, Nov. 22 and Saturday, Nov. 23.
Vegas Golden Knights – Celebrating Las Vegas’ homegrown team, fans of both hockey and Formula 1® can get their hands on a special-edition Vegas Golden Knights jersey in both men’s and women’s styles. The collection, which will only be available in the F1 Las Vegas Hub and the Paddock Club™ Merch Shop, will also feature Formula 1®-inspired hats and t-shirts. Designed by Las Vegas Grand Prix in collaboration with local, female-owned company The Wild Collective, a limited amount of apparel will be available for purchase.
Las Vegas Raiders – To further pay homage to Las Vegas’ vibrant sports scene, the Las Vegas Grand Prix will collaborate with the Las Vegas Raiders to create an exclusive apparel line including custom t-shirts, a hoodie and an exclusive hat. The collection, made in partnership with The Wild Collective, will be available at the F1 Las Vegas Hub, the Paddock Club Merch Shop, select Raider Image retail shops and Harry Reid International Airport F1 Las Vegas Hub.
Malbon Golf – After a successful collaboration in 2023, Malbon Golf will introduce a 22-piece ensemble that combines the distinctive identities of both brands, harmonizing perfectly with color-blocking motifs and F1® silhouettes that easily translate to golf. Racing jackets – such as The Pit Crew Jacket and Pole Position Vest – crewnecks, polos, headwear, golf bags and golf balls will be included in the collection, and all items feature a blend of new patterns and colorways, incorporating gradient body colors, classic fabrications, Las Vegas motifs and unique graphic techniques. All items in this collaboration will be available in the F1 Las Vegas Hub, Paddock Club Merch Shop and this year’s American Express Fan Activation located in the East Harmon Zone by Virgin Las Vegas.
2024 Las Vegas Grand Prix Collection – The full 2024 Las Vegas Grand Prix collection features five sub-collections: Core, Neon, Vintage, Desert and Limited-Edition. Each Collection features a distinct theme and colorway, and spans from sweatshirts, to polos, tees and tumbler cups. The Limited-Edition collection is an exclusive six-piece capsule for Las Vegas Grand Prix, curated by local apparel company The Wild Collective. This stunning array of fashion pieces features a varsity jacket, a sleek, leather racing jacket, stylish bomber jackets, a chic cardigan, a dazzling sequin jacket, and a sparkling crystal tee.
“Partnering with Formula 1 has been a wonderful collaboration between two iconic brands.” says Liz Brinkley VP, Global Fashion, Home and Collaborations for Peanuts. “Over the nearly 75 years of Peanuts’ history, our brand has been integrally woven with sports of all kinds and to add Formula 1 to that list is truly an honor. I know this collection will delight fans of both Peanuts and Formula 1.”
“We’re excited to celebrate our hometown teams, the Vegas Golden Knights and Las Vegas Raiders, with special-edition merchandise collections that blend the thrill of Formula 1® and the spirit of Las Vegas. These unique collaborations not only offer fans stylish jerseys and gear, but also highlights the creativity and passion of our local community. We can’t wait for everyone to experience these limited-edition pieces,” said Whitney Bansin, CEO and Founder of The Wild Collective. “The electric atmosphere of the city during the race is truly unforgettable,” said co-founder Stephen Malbon. “We are honored to be part of the Las Vegas Grand Prix once again. This collection embodies a cohesive fusion of race-inspired elements, blending the distinctive identities of both brands. The design harmonizes perfectly with bold color-blocking motifs and F1®-inspired silhouettes that seamlessly translate to golf.”
The F1® Las Vegas Hub presented by American Express will be located on the second level of The Venetian® Resort Las Vegas, adjacent to the LOVE sculpture in the Waterfall Atrium of the Grand Canal Shoppes. The F1® Las Vegas Hub will be open from Nov. 9 to Dec. 2 from 10 a.m. to 6 p.m., and 10 a.m. to 9 p.m. during race week Nov. 21 to 23. The F1® Las Vegas Hub will house all exclusive merchandise collaborations, the 2024 Las Vegas Grand Prix Collection, F1® team gear, an American Express Lounge, a Las Vegas Grand Prix Show Car and Peanuts® and F1® photo moments.
Tickets to the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024 are on sale now. A full list of ticket options available via F1 Experiences can be found at f1experiences.com.