Giving Back to Charity This Holiday Shopping Season is Made Seamless With CommunityRewards™ Powered By Points4Purpose
With Thanksgiving right around the corner and cool temperatures upon us, Miami residents and visitors alike are in prime holiday shopping season and are eager to give back to their favorite charities and causes this holiday season– Now CommunityRewards™ powered by Points4Purpose is making it easy, seamless and free! The new AI-powered loyalty rewards program has recently come to the Miami shopping retail market, allowing shoppers to earn free cashback on qualifying retail purchases and micro-donate a portion of their earnings to the charity of their choice.
With over 7,000 online and bricks and mortar stores active on the platform, CommunityRewards™ is on a mission to transform everyday spending into opportunities for both personal fulfillment and charitable giving this holiday season. The financial technology platform is also backed by encrypted cardlinking technology, generative AI and big data.
“CommunityRewards™ is delivering a first-of-its-kind program that infuses micro-charitable donations into regular, everyday financial transactions and we’re hoping it will make holiday shopping this season even more rewarding,” said James Trocme, Chief Operating Officer at Points4Purpose Inc.
The CommunityRewards™ platform is designed to make it easy for businesses, charities and shoppers alike to join without expensive IT integration typically required. Simplicity is the key to CommunityRewards™ for both shoppers and retail business owners. “We are utilizing cardlinking technology which leverages existing payment infrastructure and eliminates the need for physical coupons, loyalty cards or additional steps that slow down the checkout process and dissuade customers from joining. Members simply connect their preferred credit or debit card to their CommunityRewards™ Member ID, select their preferred charity and the percentage of cashback they wish to donate. And just like that, shoppers can simultaneously begin earning cashback on qualifying purchases while supporting their favorite cause,” Trocme said.
With over one million U.S. registered charities on the CommunityRewards platform, the program is launching in Miami with four featured charities that support women, health, animals and childhood education. “We’re partnering with Miami-Dade Animal Services, JuanFe Foundation, 305 Pink Pack and the Miami Beach Chamber Education Foundation as our local spotlight charities for our Miami launch. We’re excited to promote these charities and causes while shaking up the payments and rewards sectors by fundamentally infusing micro-giving into everyday financial transactions. This means whether shoppers donate 10 cents, 50 cents, or five dollars, every time they purchase their weekly groceries or pet food, their consistent micro-donations have the capacity to create a positive impact in the South Florida community,” Trocme continued.
Over the past 12 months, Points4Purpose has invested in excess of $1 Million into the platform with the goal to merge everyday financial transactions and charitable giving into a one-stop, integrated mutually beneficial ecosystem, enabling businesses big and small to participate. “The plan is now to bring the local Miami business community on board through strategic partnerships with local partners like CBS News Miami and a comprehensive 360 integrated marketing campaign that drives visibility and scalability. Featuring the tagline "How do you Cashback. Giveback?," CommunityRewards™ is showcasing the benefits of its innovative platform from the perspectives of a local business owner, shopper, and charity. Amplified through multiple digital channels, social media, influencer marketing initiatives, paid media partnerships, and proactive earned media initiatives, we believe the local community will have the opportunity to see themselves and their community benefiting from and engaging with the program. We’re excited to drive awareness and increase adoption of our unique, new platform across the Miami community,” Trocme said.
Points4Purpose is proud to be partnering with the Miami Beach Chamber of Commerce (MBCC) and the Women’s Chamber of Commerce of Miami-Dade County (WCC) to enroll local businesses into the CommunityRewards™ program. “In the U.S., businesses currently donate less than six percent of their revenue to charities. We’re hoping to change that. Retail businesses can enhance their marketing and sales strategies with our platform while also providing added value to the local community by supporting meaningful charitable causes,” Trocme stated.
If you’re ready to start earning some extra cash while you shop this holiday season while effortlessly micro-donating to local Miami charities, it's free for shoppers to join CommunityRewards™ online at https://miami.communityrewards.store with the chance to win a $100 free cashback rewards.