Heat And Robinhood Announce Jersey Patch Partnership
Miami HEAT announced today a multi-year agreement with Robinhood, a financial services platform that pioneered commission-free stock trading. Robinhood will showcase its logo on the franchise’s jerseys beginning with the 2024-25 NBA season and the Robinhood patch will be featured on all Sioux Falls Skyforce jerseys, the franchise’s G-League affiliate team.
The partnership extends beyond the jersey patch sponsorship. The multi-year deal aligns the HEAT with the rapidly expanding fintech brand and will provide Robinhood with extensive exposure across multiple HEAT communication channels and social media platforms.
The Robinhood patch will appear on all HEAT jerseys including the Association, Icon, Statement, and City Edition uniforms which premiere during the 2024-25 season. Jerseys featuring the patch will be sold exclusively at Miami HEAT team stores as well as online at MiamiHEATStore.com.
“It’s no small thing to share space on the front of a HEAT jersey and we are delighted to do so with Robinhood,” said John Vidalin, EVP/Chief Commercial Officer of The HEAT Group. “We’re committed to helping Robinhood grow their business across HEAT Nation and welcome them with open arms to the South Florida market.”
Robinhood is a financial services platform that pioneered commission-free stock trading and has helped millions of people make their first trades. With products that let you trade stocks and crypto, save for retirement and more, they help customers make their money work for them. Robinhood's innovative and industry-leading products are transforming finance and meeting the needs of a new generation of investors.
"Our partnership with the HEAT joins the Robinhood brand with one of the most recognizable and successful franchises in NBA history." said Michael Goodbody, VP of Marketing and Communications at Robinhood. "This partnership begins in Miami, but truly extends across the world. As a global company, we are growing awareness for our innovative products to millions of HEAT fans worldwide."
KLUTCH Sports Group’s Global Partnerships division was hired to source and help facilitate the deal from start to finish. "Robinhood’s mission to make finance accessible was a strong fit with the Miami HEAT’s dedication to community, culture, and excellence, making this partnership a natural choice,” said Andrew Feinberg, Head of KLUTCH Global Partnerships.