Lacoste Celebrates a Decade as the Official Outfitter of the Miami Open Presented by Itaú
- laurie2769
- Mar 20
- 3 min read
Lacoste, the iconic French fashion-sport brand with a deep-rooted tennis heritage, marks its tenth year as a Platinum sponsor and the official outfitter of the Miami Open presented by Itaú. Since 2015, Lacoste has played an integral role in one of the sport’s most prestigious tournaments, outfitting ball kids, staff, and volunteers while offering a strong retail and hospitality presence throughout the event.
Josh Ripple, Senior Vice President of Tennis Events at IMG, which owns and organizes the Miami Open, expressed his appreciation for the long-standing partnership, stating: “We are delighted to celebrate ten years with Lacoste as our valued partners at the Miami Open presented by Itaú. Lacoste and their iconic brand values and rich tennis heritage have made them a perfect match for the Miami Open over the past decade.”
Lacoste Ambassadors at the 2025 Miami Open
Lacoste-sponsored players expected to compete in the 2025 Miami Open include world-class athletes such as Novak Djokovic, Daniil Medvedev, and Grigor Dimitrov, who will be wearing custom Lacoste kits on the court. Additionally, Team Lacoste will be sporting the brand’s mainline tennis collection, reflecting the fusion of performance and elegance that defines Lacoste’s approach to sportswear.
Exclusive Retail Experiences at Hard Rock Stadium and Beyond
Lacoste’s retail presence at the Miami Open returns with an exclusive pop-up boutique, complemented by kiosks and a mobile retail trailer throughout the tournament grounds. Fans attending the event at Hard Rock Stadium will have access to a dedicated Miami Open co-branded collection, featuring limited-edition apparel and accessories. Customers can personalize their purchases with tournament-exclusive patches and engraving, adding a unique touch to their Lacoste gear.
In addition to apparel, Lacoste will continue its tradition of offering Miami Open-branded souvenirs, including its signature plush crocodile stuffed animal and new collector’s items such as totes, keyrings, and towels, all designed in Lacoste’s classic green and white. Throughout the tournament, Lacoste-sponsored players are expected to visit the boutique for meet-and-greet sessions with fans.
Lacoste stores at Aventura Mall, Lincoln Road, and the newly opened boutique in Brickell will celebrate the Miami Open with a visual takeover showcasing the brand’s tennis collection. Fans across the country can also shop the exclusive co-branded collection online at Lacoste.com.
A Fusion of French Elegance and Miami’s Vibrancy
The Miami Open co-branded collection, designed for men, women, and children, reflects Lacoste’s signature blend of French sophistication and Miami’s dynamic energy. The collection incorporates bold motifs and vibrant color accents, paying tribute to the electric atmosphere of the tournament. Pieces include jackets, polos, T-shirts, hats, and more, capturing the essence of both Lacoste’s heritage and the spirit of Miami.
Lacoste’s Legacy in Tennis and Fashion
Since its inception in 1933 with the creation of the first polo shirt, Lacoste has remained a symbol of elegance, movement, and self-expression. The brand seamlessly blends sport and fashion, creating timeless pieces worn by athletes and style enthusiasts worldwide. Today, Lacoste is present in 98 countries with a network of 1,100 stores, embodying a universal and inclusive community that embraces individuality and shared values.
As the Miami Open presented by Itaú continues to bring the world’s top tennis talent to South Florida, Lacoste remains at the heart of the tournament, celebrating its legacy while looking ahead to the future of sport and style.
For more information on Lacoste, visit corporate.lacoste.com.