Lifeway Foods debuts Smoothie + Collagen at Influencer Insider Awards with a Heartfelt Message from CEO Julie Smolyansky

The Influencer Insider Awards returned to Miami during Art Basel with a strong message: wellness is the new luxury, and today’s creators are leading the charge. For the second year in a row, Lifeway Kefir sponsored the event, this time debuting its latest innovation—Lifeway Smoothie + Collagen—a delicious probiotic drink supporting gut health and beauty from within.

 Julie Smolyansky

             

Lifeway CEO Julie Smolyansky took to the stage with an inspiring message for the crowd. “You are not just influencers. You are content creators with tremendous impact in the world. Your time is your number one commodity.

I hope you make it count—for something. I hope your content has purpose.”

For those who prioritize clean ingredients, functional nutrition, and self-care as a lifestyle, Lifeway has long been a staple. Their newest Smoothie + Collagen continues that legacy, combining 12 live and active kefir cultures, 5 grams of collagen, 13g of protein, and nutrients like calcium and vitamin D to support digestion and skin hydration.

Lifeway’s partnership with the Influencer Insider Awards began in 2023 as a way to connect with the creators redefining health, beauty, and lifestyle. Attendees included wellness powerhouses like Jen Selter, Hofit Golan, and Alvaro Nuñez, with real-world collaborations blossoming from these authentic connections. A standout? A high-impact Miami wellness retreat led by Golan and Nuñez, made possible with the support of Marketing For Wellness.

Hofit Golan and Alvaro Nuñez

At this year’s awards, Lifeway’s presence was strong—from branded experiences and red-carpet interviews to beautifully styled appetizers made with Lifeway Kefir and Farmer Cheese. Brand ambassador Irina Besmertnaya, Miss World 2023, joined Julie Smolyansky in welcoming fellow creators and celebrating the connection between wellness, beauty, and storytelling.

“To all of our content creators—we honor you. We love your guts,” said Smolyansky. “Thank you for helping us spread the message that Lifeway Kefir is good for you, and good for your guts. The best is yet to come.”

Alana Sandel and Julie Smolyansky

Look for Lifeway Smoothie + Collagen at select retailers and online at www.lifewaykefir.com. Interested in collaborating? DM @marketingforwellness.

Award Highlights:

• Best Healthy Lifestyle Influencer: @jenselter

• Best Wellness Influencer: @hofitgolanofficial

• Best Fitness Motivation Influencer: @alvaronunez

• Best Dance Influencer: @montanatucker

• Best Bikini Influencer: @alexacollins

• Best Men’s Fashion Influencer: @alexcosta

• Best DJ Influencer: @djaloona

…and many more.

For more inspiring creators and updates, follow @marketingforwellness and discover how wellness is becoming the most stylish movement in Miami and beyond.

By ML staff. Images courtesy of Lifeway.