Louis Vuitton Launches Exclusive 'By The Pool' Pop-Up at Miami's CASA NEOS
Miami’s newest beach club, CASA NEOS, has been transformed into a vibrant showcase of luxury with the special Louis Vuitton 'By The Pool' pop-up and poolside takeover. Inspired by the brand's Resort collection, Louis Vuitton has adorned parts of the property with its iconic flower monogram motif in summary fuchsia and orange hues, enveloping the dock, restaurant patio, poolside, and terraces.
Running from June 21st to July 14th, this takeover is the first of its kind in the U.S. and connects with Louis Vuitton’s global summer escapes throughout the Mediterranean, Atlantic, and Pacific coasts. The installation features floor-to-ceiling window screens that reimagine the seashell-Monogram forms on a smaller scale, adding a coastal twist to the classic Louis Vuitton design.
Highlighting the pop-up is the exclusive OnTheGo Miami bag, hand-crafted in natural raffia with yellow leather detailing, offering a refined yet effortless look. The complete LV 'By The Pool' capsule collection is available, including leather goods, ready-to-wear, accessories, travel items, and lifestyle offerings such as tableware and surfboards, as well as Objets Nomades.
For more dedicated coverage surrounding this exciting summer pop-up and activation, enclosed are architectural assets of the final installation and post-event photos for social media consideration.