Louis Vuitton Unveils Ocean Blvd, Alex Israel's Arty and Pop Fragrance Excursion
Louis Vuitton is pleased to present Ocean BLVD in collaboration with Alex Israel, a multimedia artist in contemporary art. Since the beginning of his collaboration with the Maison in 2019, Alex has shared his idealized vision of Los Angeles through the Louis Vuitton Cologne collection.
The collection includes five fragrances inspired by Californian lifestyle and characterized by vibrant colors: Pacific Chill, On the Beach, City of Stars, California Dream, and Afternoon Swim. Each cologne is integrated into a two-meter-long sculpture depicting an imaginary mini-city along a boulevard in Los Angeles.
