Luxury Brazilian Tableware and Home Living Brand Tania Bulhões Expands Into the US Market
Tania Bulhões, the luxury dinnerware, home and lifestyle brand founded by Tania Bulhões, is proud to announce its expansion into the United States. It is available online now at taniab.com.
Customers in New York City can experience the collection firsthand at the brand's upcoming showroom, slated to open in December 2024 at 150 East 58th Street, 9th Floor, New York, NY 10155.
The brand's journey began in a small shop in Uberaba, in the countryside of Brazil where Tania sold everything from plates to paintings. Soon realizing her passion for interior design she moved to São Paulo in 1991 and opened her first store, marking the beginning of the brand's legacy. Driven by her affection for artistry in its many forms and profound respect for traditional craftsmanship, the brand continued to expand as Tania embarked on a journey to create a collection that brought modern expression and timeless elegance to the dinner table. Between 2021 and 2023 10 stores grew to 40 in its native Brazil. Another chapter began in 2023 when after a decades-long bond, the brand acquired Royal Limoges, the oldest porcelain factory still in operation in Limoges. The growing global demand and this new partnership have been the driving force behind the arrival in the US.
“We are very excited to be expanding Tania Bulhões to the US market, with our recent expansion in Brazil and alliance with Royal Limoges, the timing aligns perfectly and this expansion represents not just a new chapter for our company, but an exciting opportunity to share our artistry, elegance and craftsmanship with a new audience,” says Virgilio Castro Cunha, Chief Executive Officer.
The brand will launch with two collections that are bestsellers in Brazil, the first, ‘Portrait’, will launch in October. The collection is a testament to the philosophy that art is not just something you observe—it's something you live with. It tells stories, evokes emotions, and shapes the spaces we call home. Every piece in the Portrait collection was personally designed by Tania and beautifully hand-painted by master artisans in Limoges, France—each one a living canvas, each one a true work of art. The collection’s intricate details, delicately adorned with gold, offer a unique balance between contemporary flair and classical refinement, bringing not just function but meaning and sophistication to every table setting.
The second collection, launching in November, ‘Casa das Orquídeas Rouge de Fer’ is a tribute to Tania’s childhood, spent among the vibrant orchids of her family’s countryside home. Those hours spent in awe of their delicate beauty have now been reimagined into timeless porcelain pieces. Hand-painted in Limoges the rich red orchids bring warmth and elegance to every table. This collection not only celebrates nature’s beauty but invites you to experience the comfort and sophistication of a true work of art.
Simultaneously, Tania Bulhões will launch a collection of home scents including sprays, diffusers, liquid and bar soaps, moisturizers and scented candles. The four captivating fragrances are Chá Branco, Casa das Orquídeas, Figo Negro and Floresta. Created in partnership with some of the most renowned perfumers in Grasse, the world capital of fine perfumery, Tania's home scents offer unique olfactory experiences. The meticulously chosen ingredients, sourced from the finest producers globally, ensure the highest quality in every product.
Chá Branco
A harmonious blend of citrus notes from white tea leaves at the top, aromatic floral notes in the body, and a lightly sweetened touch of tonka bean at the base. Inspired by the delicate aroma of herbal tea in a quiet New York café and Tania Bulhões first home scent.
Top Notes: White Tea Leaves Heart Notes: Rose Base Notes: Tonka Bean
Casa das Orquídeas
A fragrance created to capture the magic of flowers, with citrus notes at the top and a heart full of orchid and jasmine.
Top Notes: Sicilian Lemon Heart Notes: Orchid Base Notes: Oak Moss
Figo Negro
An intense fragrance that combines fresh and green fig notes, with a light floral touch and amber woods.
Top Notes: Fig Heart Notes: Pomegranate, Gardenia Base Notes: Amber, Sandalwood
Floresta
Warm rays of the sun create beams of light between tall trees, enhancing the earthy green of a rich forest. A blend of Indian black pepper, Virginia cedarwood, Turkish rose, and French moss.
Top Notes: Black Pepper Heart Notes: Iris, Vetiver Base Notes: Amber, Leather