New Lamborghini Showroom in Miami Showcases Full Hybrid Lineup
Automobili Lamborghini has opened a new showroom in South Dade, Florida, featuring the Italian automaker’s full hybrid lineup. The debut includes the newly unveiled Temerario super sports car, the Revuelto HPEV with over 1,000 horsepower, and the Urus SE Super SUV, the next generation of Lamborghini’s best-selling model.
The celebratory event was attended by company executives, including Chairman and CEO Stephan Winkelmann, Chief Marketing and Sales Officer Federico Foschini, and Americas CEO Andrea Baldi. "Florida represents 20% of total U.S. sales for Q3 2024, making it a key market," Winkelmann noted. The South Dade location becomes Lamborghini's seventh showroom in the state.
Strategically located at 17415 S Dixie Hwy, Miami, the facility combines modern design with advanced technology. It includes an Ad Personam customization room, allowing clients to personalize vehicles with bespoke options, as well as fashion and accessory offerings from Lamborghini’s Collezione line.
The showroom launch follows a strong year for Lamborghini, which saw 8,411 global deliveries in the first nine months of 2024, an 8.6% increase over the previous year. The brand also achieved €2.43 billion in revenue and €678 million in operating profit, driven by its Direzione Cor Tauri electrification program.
The hybrid lineup signals Lamborghini’s commitment to innovation and sustainability. The Temerario, delivering 907 horsepower, accelerates from 0-62 mph in just 2.7 seconds. The Revuelto HPEV, equipped with a 6.5-liter V12 and three electric motors, reaches speeds exceeding 217 mph. Meanwhile, the hybrid Urus SE offers 789 horsepower, reinforcing Lamborghini's leadership in the Super SUV segment.
This milestone underscores Lamborghini’s growing footprint in the U.S., its largest global market, as the brand continues to cater to a loyal customer base in Florida.
