NUBA Launches in the U.S., Opening First Office in Miami
- thaisflorena
- Feb 5
- 2 min read
NUBA, a global leader in bespoke luxury travel experiences, has officially launched in the United States, opening its first office in Miami. Known for curating exclusive, personalized journeys across the globe, NUBA brings over 30 years of expertise from its operations in Spain and Mexico to the dynamic U.S. market.
The decision to establish its U.S. headquarters in Miami reflects the city’s vibrant cultural scene, strategic location, and global connectivity. “Expanding into the U.S. market marks a significant milestone for NUBA as we look to the future of luxury travel,” said Mario Del Duca, Managing Director of NUBA Americas. “Miami’s unique blend of culture and international influence makes it the perfect gateway for our expansion.”
Since its founding in 1994, NUBA has specialized in designing tailored itineraries for discerning travelers, offering experiences ranging from private dinners at Petra and the pyramids of Giza to wildlife safaris and even space journeys. The agency is renowned for its meticulous attention to detail, managing every aspect of travel to deliver seamless, extraordinary adventures.
The U.S. expansion is led by Carolita Urrestarazu, Head of Business Development, who is steering NUBA’s growth strategy to connect with North American clients. The new office, located in Miami’s Coconut Grove neighborhood, serves as both an operational hub and a client-facing space where travelers can engage with NUBA’s team of luxury travel advisors.
NUBA’s entry into the U.S. comes amid a surge in demand for luxury travel. According to McKinsey, global spending on luxury tourism is projected to reach $391 billion by 2028, driven by younger, affluent travelers seeking unique, culturally immersive experiences.
For more information about NUBA and its services, visit nuba.com/en