Outcast Announces New Partnership with TAO Group Hospitality, Revolutionizing Fashion and Nightlife Experiences
Trend-setting Australian fashion brand Outcast is excited to announce its first-ever partnership with Tao Group Hospitality, a global leader in lifestyle and entertainment. This year-long collaboration will bring together fashion, entertainment, and unforgettable experiences across some of the most iconic venues in Las Vegas and beyond.
As part of the collaboration, Outcast will serve as the official uniform partner for several of Tao Group Hospitality’s most renowned properties, including the world-famous Omnia, Hakkasan, Marquee, Jewel, TAO, and LAVO nightclubs. This partnership puts Outcast at the heart of both fashion and nightlife, ensuring its head-turning designs are front and center at some of the most iconic nightlife and music festivals.
We want to be on the ground level for the most exciting moments of our customers year, offering experiences in line with her love for music, travel, and culture. We know our customer enjoys drinking, going out, listening to music, and living a vibrant lifestyle—and we’re here to be part of that journey. Naturally, Tao Group Hospitality was the obvious choice as a partner for this, as it allows us to meet her at the intersection of music, fashion, and nightlife, in the places where she plays, travels, and celebrates. While Outcast has always nailed influencer facing experiences, we’re now focused on bringing that same energy directly to our customers, who are truly our biggest advocates.
– Christina McGonagle, Outcast CMO
Key Partnership Highlights
Official Uniform Partner for Iconic Nightclubs:
Outcast is proud to announce that it will be the first official uniform partner, creating custom looks for six unique premier Tao Group Hospitality nightclubs including Omnia, Hakkasan, Marquee, Jewel, TAO and LAVO ensuring a seamless blend of our bold designs and nightlife.
Coachella Party Sponsorship:
Outcast will also bring its fashion to one of the most influential music and culture festivals in the world—Coachella in April 2025, creating a stand-out brand experience for festival-goers.
Exclusive Pop-Ups & Activations:
Outcast and Tao Group Hospitality will host four high-profile activations in Las Vegas, one per quarter, offering a unique combination of fashion, entertainment, and luxury. These experiences will create an immersive Outcast presence at some of the city’s most sought-after events, venues, and nightlife destinations.
VIP Table Experiences at Ultra Festival & EDC Afterparties:
As part of the collaboration, Outcast also will have VIP tables at two of the most iconic electronic music festivals: Ultra Music Festival in Miami in March 2025 and Electric Daisy Carnival (EDC) in May 2025. These exclusive experiences will give attendees a chance to experience the best in electronic music wearing the newest in Outcast designs.
This partnership represents the perfect marriage of two worlds: fashion and entertainment. Tao Group Hospitality’s unparalleled venues and high-energy events align perfectly with Outcast’s dedication to creating pieces for women who want to stand out. We’re looking forward to introducing Outcast to a wider audience and making an impact in some of the world’s most dynamic cities.
– Lawrence Lees, Outcast CEO
Fashion isn’t just about what you wear—it’s about making a statement. And withTao Group Hospitality’s iconic events and venues, we’re going to have the perfect platform to do just that. This partnership takes our designs to places we’ve always dreamed of—whether it's the buzz of Vegas or the electric vibe of Coachella. It’s a whole new chapter for the brand, and we couldn’t be more excited.
– Lawrence Lees, Outcast CEO
About Outcast: Founded in 2015, Outcast has established itself as a leader in the retail industry, blending trend-setting designs and exciting experiential events. With a strong international presence in both the US and Australia, Outcast continues to innovate and redefine the direct to consumer experience.
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